FAQs

Q.

What are the differences between the delivery network options?

A.

Royal Mail delivers doordrop media together with addressed mail. Newshare delivers items alongside the free local newspaper. With the Whistl Home Network, your items can be delivered on a solus or shared basis by the whistl managed local distribution teams.

 

Q.

What’s the difference between a postcode and a sector?

A.

A postcode is comprised of six or seven characters which determine the street or road that is delivered to. A postal sector is the postcode minus the last two characters, and covers on average 2,500 households.

 

Q.

How specific can I be in terms of my campaign area?

A.

Generally, doordrop items are delivered to postal sector level. However, in some instances, we can deliver to street or round level.

 

Q.

I don’t have a print partner – can you help?

A.

Yes, whistl can arrange for your creative to be printed on your behalf.

 

Q.

What item specifications can be distributed?

A.

This depends on the distribution method. Royal Mail specifies that items should be between 100 x 70mm and 297 x 210 mm (folded), no thicker than 17mm and cannot weigh more than 100g. You can exceed the maximum size or weight for an extra charge, however each item can be no thicker than 17mm folded. Newshare specifications vary from publisher to publisher, but as a guideline, the largest item that can be delivered with Newshare is 32 page A4, up to 90g. The Whistl Home Network distribution teams can take items of all shapes and sizes, from an A5 doordrop to a full-sized cereal box sample.

 

Q.

How long does a distribution last?

A.

As a general rule, Whistl Home Network, Royal Mail or Newshare distribution can go out over one week, and with own network, across two to three weeks.

 

Q.

How far in advance do I need to book my campaign?

A.

We ideally require final confirmation of the distribution 20 working days before your intended start date for distribution, however you can confirm as little as 8 working days prior dependent on the choice of network. All distributions via Whistl Home Network, Royal Mail or Newshare start on a Monday. 

 

Q.

What data sources do you use for audience profiling and targeting?

A.

We use a multitude of market-leading sources, including Experian Mosaic, TGI lifestyle information, qualitative research findings, data from the Office of National Statistics, the DVLA, Dunnhumby, environmental segments, exit surveys and loyalty card schemes, plus market context such as retail catchments or broadband speeds, and of course, your own customer data if required.  Our expertise lies in blending the most appropriate data sets for the job.

 

Q.

Why might some sectors have no coverage?

A.

With the Whistl Home Network, teams are subject to availability and there are some rural areas we currently don’t cover.   Coverage with Royal Mail is dependent on availability, as they specify a maximum of seven items for distribution with the post per week. Newshare may have no newspapers in the area for coverage. 

 

Q.

What creative formats can I use?

A.

Intelligent doordrop is available in a range of versatile and compelling formats, including classic, prime, category, envelope, sampling, localised, bespoke and multi-page. For more information, visit our Formats guide page.

 

Q.

I’m new to intelligent doordrop. How can I be sure it will be effective?

A.

Intelligent doordrop is highly targeted to ensure your message gets sent to only the most receptive audience, which also reduces wastage. It can be used as part of the media mix to fuel acquisition and deepen brand engagement online or in store. And don’t forget that in today’s world, where your message could compete among hundreds of TV and radio stations, thousands of magazines and newspapers and millions of websites, consumers only have one letterbox. According to the DMA, doordrop media engagement compares favourably with total direct mail, and doordrop campaigns are rated higher for ROI than online, press, TV and radio. You can find out more on our Why doordrop works page.