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Our Top 10 Charity Insights

 

1. In 2016, the top 10 Charities using doordrop media were: 
 
British Red Cross Salvation Army
Cancer Research UK RNLI
Crisis Starlight Foundation
Marie Curie Cancer Care NSPCC
Royal British Legion Water Aid
 
2. Charity begins at home – Nearly 18 million UK households have donated in the last 12 months raising £1.2 Billion.
3. Different causes resonate with donors – the most popular causes are Health, Children and Animals
4. People of all ages donate – traditionally over 50’s give more but donations from the under 50’s are growing
5. Doordrop media campaigns generated an average ROMI of £1.39 in 2016 for charities
6. Typical Charity donors are ABC1 couples or families with steady incomes
7. Seasonality is key:  Spring and Autumn generate the strongest response rates
8. Amplify the response rate with ‘dual creative’ to generate cash and regular giving donations
9. Doordrop media engages  - Those who receive a doordrop item are 60% more likely to donate
10. Households in the West Country and Wales are the most likely to give cash donations. London households are more likely to donate to a regular giving campaign

 

Our industry-leading Predictive Donor Model, in conjunction with client data, generates the best ROI by identifying those households with the highest propensity to donate

 

Download our Charity success stories to find out how we have helped our clients maximise their doordrop media investment or email us for more information

Sources:  Whistl / TGI 2016 / Nielsen Ad Dynamix / Charities Aid Foundation