Q2 doordrop market report has now been published.Total doordrop volumes for Q2 were 579.9M, down -5.6% on the same period Q2 2015.
Retail is the largest category accounting for 45% of all volume, but with a decline of -6.2% for the same period 2015.
The sub-category Government & Social enjoyed the single largest increase due to substantial use of doordrop by both the Leave and Remain sides leading up to the referendum.
A pdf copy of the doordrop media market report is available to Whistl clients and prospective clients.
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