Our innovative in-home sampling service offers you a unique way to reach consumers in their homes – minimising wastage and maximising engagement.
Our analytic experts combine multiple geo-demographic data sources, including TGI, Mosaic, client data, EPOS data and Experian’s grocery catchment analysis, to pinpoint only the most receptive of households. We then overlay other insights such as shopping behaviour, market context, seasonality, frequency and competitor activity.
Samples are delivered on a solus basis through the Whistl Home Network, so there are no restrictions on size or weight, and a phased distribution methodology ensures that we manage available sample stock to meet consumer demand.
How it works:
Day 1: We deliver an eye-catching branded bag with a prominent free trial invitation to create intrigue and cut-through. The opt-in mechanic prompts consumers to follow a clear call to action: to leave the bag outside their door by 9am the following day to receive a free sample.
Day 2: Our distributors return the next day with a sample for every participating household.
By offering a full-size sample, consumers are able to trial your product over a sustained period, enabling powerful brand engagement in the home.
Our tried-and-tested evaluation methodology captures the impact of in-home sampling on shopping behaviour and longer-term uplift in both volume and value. We measure sales and market share for product, category, brand and competitors, as well as frequency of purchase, average spend per purchase and repeat purchases.
This sampling routine is proven to stimulate repeat purchase, delivering a lasting boost to sales, and a potential halo effect across your range.